15 Jul Help us help you: how communication can drive more accurate stock forecasting
Mark Watson, Group Forecasting and Planning Manager for Motion Australia, is urging customers to engage with their local branch representatives on factors such as business growth, equipment use, and capacity for warehousing.
“In order to plan for seasonal crops, we’re having to place our purchase orders much earlier than usual,” he says. “The stock required for the 2023 broad acre harvest will have to be placed in November 2022 – five months earlier than in previous years. When we’re already working with the unpredictability of seasonal peaks and troughs, a lot rests on future expectations of the buyer, so that needs to be communicated with us clearly, ahead of time.”
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